About Sales Force Automation

Peter Mutua is a seasoned technology leader with over 15 years of experience in software development and automation. As the former Head of Engineering at Tech Solutions KE, he led initiatives to deploy scalable sales automation platforms for businesses in Kenya’s FMCG and retail sectors, aligning with SFA Kenya’s mission to enhance sales efficiency.

Passionate about fostering Kenya’s tech ecosystem, Peter mentors aspiring developers through local coding bootcamps and serves as a guest lecturer at the University of Nairobi. His expertise in cloud computing and AI drives SFA’s innovative solutions.

Peter holds a Master’s degree in Software Engineering from Jomo Kenyatta University of Agriculture and Technology and is a certified AWS Solutions Architect.

Lucy Ndungu is a business development expert who founded MarketScale Consulting, a firm dedicated to helping Kenyan SMEs grow through strategic sales initiatives. Her deep understanding of market trends and customer behavior informs SFA Kenya’s approach to building user-centric automation tools.

With a strong background in IT and telecommunications, Lucy has advised numerous companies on optimizing their sales funnels. She is an active member of the Kenya Association of Manufacturers (KAM) and advocates for technology adoption in industrial hubs like Thika.

Lucy holds an MBA from the University of Nairobi and is a graduate of the African Leadership Network’s entrepreneurship program.

James Kiarie is a financial strategist with over 18 years of experience in corporate finance and investment management. As the former Finance Director at Growth Ventures, he developed financial models that supported tech startups across East Africa. His insights ensure SFA Kenya’s solutions are cost-effective and scalable.

Committed to financial inclusion, James mentors SMEs through the Nairobi Innovation Hub and serves on the advisory board of a local microfinance institution. His strategic vision supports SFA’s growth in Kenya’s competitive market.

James holds a Bachelor’s degree in Economics from Moi University and is a Certified Public Accountant (CPA) in Kenya.