SFA Kenya Media Kit

Discover our brand identity, story, and design assets to share SFA Kenya’s vision of transforming sales automation.

1: Our Brand

What is SFA

SFA Kenya is the leading sales automation platform, empowering Kenyan businesses in FMCG, retail, and IT to streamline sales processes from lead generation to invoicing and dispatching.

Vision

Transforming Kenyan businesses by automating sales operations, driving efficiency, productivity, and growth.

Mission

To empower Kenyan companies to optimize sales with user-friendly automation tools tailored for small, medium, and enterprise needs.

The Need for SFA

Challenge

Kenyan businesses face inefficiencies in sales due to manual processes, delayed invoicing, and complex dispatching, limiting growth in competitive markets.

Solution

SFA Kenya provides a digital platform that automates the entire sales cycle, ensuring accuracy, speed, and scalability.

Result

Companies save time, reduce costs, and increase sales success rates, particularly in industrial hubs like Thika.

Key Features

  • Lead Generation Automation
  • Real-Time Invoicing
  • Dispatch Management
  • Team Collaboration Tools
  • Sales Analytics Reports

Experience Principles

  • Efficient: Streamline every step.
  • User-Friendly: Intuitive for all users.
  • Reliable: Dependable performance.
  • Scalable: Grows with your business.
  • Transparent: Clear insights into processes.

2: Our Story

Background

Launched in 2024, SFA Kenya emerged from a vision to transform sales operations for Kenyan businesses. Inspired by the challenges faced in industrial hubs like Thika, we identified inefficiencies in manual sales processes as a barrier to growth.

After years of research and collaboration with local SMEs, we developed SFA Kenya—a platform that automates lead generation, invoicing, and dispatching. Our journey began with a commitment to empowering businesses with tools that simplify and accelerate sales.

What We Are About

  • Efficiency: Automating sales for speed.
  • Growth: Empowering businesses to scale.
  • Innovation: Pioneering sales solutions.
  • Trust: Reliable tools for success.

Tone

SFA Kenya’s tone is approachable, professional, and empowering. We simplify complex sales processes with clarity and warmth, ensuring our platform feels intuitive and supportive for all users.

3: Design Elements

Brand Identity

SFA Kenya’s brand embodies efficiency, innovation, and growth, designed to inspire Kenyan businesses to automate and succeed. Follow these guidelines for consistent visual representation.

The Wordmark

SFA Kenya Logo

Using Google’s Rubik font, the SFA Kenya wordmark reflects clarity and progress, aligning with our mission to streamline sales automation.

Wordmark Variations

SFA Kenya Wordmark Variations

Variations within our brand palette ensure flexibility while maintaining a cohesive identity.

Wordmark No-No’s

SFA Kenya Wordmark No-Nos

Avoid cropping or boxing the wordmark to preserve its open and dynamic appearance.

Typography

SFA Kenya uses Rubik for headings and Work Sans for body text to ensure readability and professionalism.

SFA Kenya Header TypefaceSFA Kenya Body Typeface

Color Palette

Our palette, inspired by Kenya’s vibrant markets, blends modernity with reliability to reflect SFA’s role in business automation.

Sky Blue

RGB: 0, 173, 238

HEX: #00ADEE

Navy Blue

RGB: 30, 58, 138

HEX: #1E3A8A

Pure White

RGB: 255, 255, 255

HEX: #FFFFFF

Light Gray

RGB: 243, 244, 246

HEX: #F3F4F6