Sales Force Automation for FMCGs

Empower your FMCG business with a powerful FMCG sales automation platform built to streamline field operations, enhance retail execution and boost revenue. Our FMCG Sales Force Automation (SFA) solution gives your sales team a modern field sales app designed to automate daily activities, track field sales in real time and improve visibility across every route to market.

FMCGs Solution

Efficiency & Visibility for FMCG Field Teams

FMCG companies often face challenges such as manual sales processes, lack of real-time visibility, poor outlet compliance and difficulty tracking field sales activities. These issues lead to inaccurate reporting, frequent stockouts and missed opportunities in highly competitive markets.

Our FMCG Sales Force Automation platform solves these challenges by digitizing the entire sales process. With our FMCG field sales app your sales reps can capture orders instantly (online or offline), perform retail checks such as stocktakes, merchandising and payment collections all from optimized routes. Managers gain a unified dashboard that shows real-time sales performance ensuring faster decisions, higher productivity and consistent retail execution.

Measurable Results Backed by Real Data

Businesses using our FMCG sales automation solution experience proven improvements, including:

34%

Increase in sales rep productivity

29%

Faster order capture and processing

95%

Reduction of order capture errors

40%

Improvement in merchandising

Real-time tracking of field sales activities

Monitor sales rep movements, visits and order performance instantly ensuring full market coverage.

Accurate order capture.

Reduced errors speed up fulfillment and ensure accurate pricing & promotions across all outlets.

Data driven insights for smarter decisions

Real time dashboards improve route efficiency, forecasting accuracy and help identify high-performing SKUs, outlets and growth opportunities.

GPS mapping of outlets and field activities

GPS-verified visits ensure reps follow planned routes, eliminate ghost visits and improve outlet coverage.

Why Choose Our FMCG Sales Force Automation?

Benefits of SFA for FMCG Companies

Our FMCG focused Sales Force Automation (SFA) platform is designed for high-volume, fast-moving markets, helping companies streamline and automate their field sales operations.

With our FMCG field sales app, your sales reps can efficiently manage routes, capture orders (online or offline), perform retail procedures, track merchandising compliance, and monitor stock levels all in real time.

Managers and supervisors gain complete visibility into field activities, enabling precise tracking of field sales, optimized territory coverage and data-driven decision-making. By centralizing field operations, our platform reduces errors, improves order to payment efficiency, enhances retail execution and drives consistent growth for FMCG businesses.

Companies Using Our Product

Seamless Integrations for Smarter FMCG Operations

Our platform integrates effortlessly with the systems you already rely on eliminating data silos and ensuring a smooth operational flow.

CRM systems

For unified customer relationships and sales history

Logistics and distribution tools

For optimized delivery and fulfilment operations

ERP Systems

For syncing orders, pricing, inventory and financial data in real time

These integrations elevate your FMCG sales automation strategy and help your teams operate with maximum efficiency.

Get Started in Three Simple Steps

Sales Force Automation for FMCGs

It’s easy to bring the power of Sales Force Automation into your FMCG operations. Follow these three quick steps to unlock better visibility, faster execution and improved field performance.

Request a Demo

See the platform in action and explore how it fits your FMCG workflows.

Get on a Trial

Test the features with your sales teams and experience the impact firsthand.

Go Live

Launch the solution with guided onboarding and training for a smooth rollout.

Ready to Elevate Your FMCG Operations?

Join leading Kenyan FMCG companies already transforming their field execution, boosting sales performance and gaining real-time visibility with our Sales Force Automation platform.

Get Started Now