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Sales Force Automation for Millers

Optimize your sales operations, strengthen distributor relationships and streamline field activities with a Sales Force Automation platform designed specifically for millers. Improve visibility, production,reduce inefficiencies and boost sales performance across your entire route-to-market chain.

Millers Solution

A Complete Sales Automation Solution for Millers

Millers face constant challenges manual order collection, inefficient production, by-product waste, poor visibility of sales reps in the field, delays in delivery coordination, inconsistent pricing, stock discrepancies and difficulty managing wide distribution networks. These obstacles create lost revenue, operational inefficiencies and slow decision-making.

Our Sales Force Automation (SFA) platform for millers solves these challenges by digitizing the entire sales process. Your team gains real-time order capture, automated route planning, live inventory synchronization, customer & distributor management, and AI-driven reporting—all designed to help millers scale efficiently and profitably.

Millers Solution Overview

Measurable Results Backed by Real Data

Businesses using our Miller sales automation solution experience proven improvements, including:

34%

Increase in sales rep productivity

30%

Reduction in production wastage

25%

Higher stock accuracy

40%

Improvement in merchandising

01

Reducing Production Wastage

Give your production team real time visibility into order volumes, product demand and delivery schedules.

02

Ensuring Accurate Formulations

Run production cycles that have the correct yield, byproduct and raw material needs, allowing for accurate production.

03

Capturing By-Products With Full Traceability

Bran, germ, pollard, and other milling by-products can represent significant revenue when managed properly.

04

Improving Production Scheduling

With real time sales insights, millers can plan production runs more effectively, avoid downtime, and prioritize high-demand SKUs.

Why Choose Our Miller Sales Force Automation?

Why Choose Sales Force Automation for Your Milling Business?

Modern millers operate in fast-paced, high-volume environments where efficiency, accuracy, and real-time visibility are essential. Traditional tools like spreadsheets or manual reporting cannot match the complexity of today’s milling operations. From production planning and inventory control to distributor coordination and by product management. Millers need a centralized Sales Force Automation platform that connects sales, production teams, field reps, distributors and management on one unified system.

Our SFA solution eliminates operational bottlenecks, improves production accuracy and aligns factory output with real-time demand. By reducing wastage, ensuring accurate formulations and capturing by-products with precision, the platform helps millers produce the right quantities and fulfill orders faster. With complete visibility from the factory floor to the field, millers can minimize losses, strengthen distributor relationships and scale sustainably, whether running a wheat mill, maize/posho operation, or an animal feed production plant.

Companies Using Our Product

Eco FeedsTauri FeedsAbsolut Grain MastersKings ManufacturersMesora GroupRuby InteriorsEco FeedsTauri FeedsAbsolut Grain MastersKings ManufacturersMesora GroupRuby Interiors

Seamless Integrations for Smarter Milling Operations

Our platform integrates effortlessly with the systems you already rely on eliminating data silos and ensuring a smooth operational flow.

CRM systems

For unified customer relationships and sales history

Logistics and distribution tools

for optimized delivery and fulfilment operations

ERP Systems

For syncing orders, pricing, inventory and financial data in real time

These integrations elevate your milling sales automation strategy and help your teams operate with maximum efficiency.

Millers SFA Device

Get Started in Three Steps

Sales Force Automation for Millers

It’s easy to bring the power of Sales Force Automation into your Milling operations. Follow these three quick steps to unlock better visibility, faster execution and improved field performance.

Request a Demo

See the platform in action and explore how it fits your Milling workflows.

Get on a Trial

Test the features with your sales teams and experience the impact firsthand.

Go Live

Launch the solution with guided onboarding and training for a smooth rollout.

Ready to Elevate Your Milling Operations?

Join leading Kenyan Milling companies already transforming their field execution, boosting sales performance and gaining real-time visibility with our Sales Force Automation platform.

Get Started Now

Contact us at info@sfa.co.ke or +254 20 8000052. Visit our Contact Us page.